College Book World - College Books Music DVDs and More
College Book World - College Books Music DVDs and More
 Location:  Home / Business / New Products Management    

College Book World, in association with Amazon.com, provides you with the security, reliability, selection and price you’ve come to expect from the largest, most trusted names in online shopping.

New Products Management

New Products ManagementAuthor: C Merle Crawford
Publisher: Mcgraw Hill Higher Education
Category: Book

Buy New: $36.00
as of 5/19/2012 15:35 EDT details

In Stock


New (31) Used (28) from $25.00

Seller: Tiffany Ruggiero
Sales Rank: 201,289

Media: Paperback
Edition: 10th Revised edition
Pages: 576
Shipping Weight (lbs): 1.9
Dimensions (in): 9 x 7.3 x 0.9

ISBN: 0071289232
EAN: 9780071289238
ASIN: 0071289232

Publication Date: 2011
Availability: Usually ships in 1-2 business days

Also Available In:

  • Hardcover - New Products Management
  • Hardcover - New Products Management (McGraw-Hill/Irwin Series in Marketing)
  • Hardcover - New Products Management
  • Paperback - New Products Management (The Irwin/McGraw-Hill Series in Marketing)
  • Hardcover - New Products Management
  • Hardcover - New Products Management (The Irwin Series in Marketing)
  • Hardcover - New Products Management (Irwin Series in Marketing)
  • Paperback - New Products Management (Irwin Series in Marketing)
  • Hardcover - New Products Management
  • Hardcover - New products management (The Irwin series in marketing)
  • Paperback - New Products Management
  • Kindle Edition - New Products Management
  • Paperback - New Products Management.
  • Hardcover - New products management (The Irwin series in marketing)
  • Paperback - New Products Management
  • Hardcover - New Products Management (The Irwin Series in Marketing)
  • Paperback - New Products Management (The Irwin series in marketing)
  • Hardcover - New Products Management
  • Hardcover - New Products Management
  • Paperback - New Products Management (International ed)
  • Paperback - New Products Management

Similar Items:


Editorial Reviews:

Product Description
Written with a managerial focus, "New Products Management" by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables this text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a 'new product.' Many new examples, cases, and research along with the most current topics highlight this new edition of "New Products Management."


College Book World, in association with Amazon.com, provides you with the security, reliability, selection and price you’ve come to expect from the largest, most trusted names in online shopping.

Our association with Amazon.com provides you with the utmost in security and reliability.  Browse our store and add items to your cart and have peace knowing that your order will be processed and fulfilled through the Amazon.com network.

The obvious question is why shop our store versus going directly to Amazon.com?  Our commitment is to present you with focused products that have been specially organized and presented. You could view us as your own personal shopper or concierge. You still end up purchasing from the same major store. We save you time finding the product you are looking to find and streamline the process for you.

While we all like the great prices and selection found at the large mass wholesalers, but it is easy to get lost in the process. We are committed to making shopping quick and easy.

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.
College Book World is an associate of Amazon.com