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Marketing Management (13th Edition) |  | Authors: Phil Kotler, Kevin Keller
Publisher: Prentice Hall
Category: Book
List Price: $217.33
Buy Used: $26.59
as of 2/5/2012 13:16 EST details
You Save: $190.74 (88%)
New (47) Used (320) from $24.75
Seller: Warehouse Deals
Sales Rank: 7,249
Media: Hardcover
Edition: 13
Pages: 816
Number Of Items: 1
Shipping Weight (lbs): 4.1
Dimensions (in): 11 x 8.8 x 1.3
ISBN: 0136009980
Dewey Decimal Number: 658.8
EAN: 9780136009986
ASIN: 0136009980
Publication Date: March 6, 2008
Availability: Usually ships in 24 hours
Condition: Used Good condition book may have signs of cover wear and/or marks on corners and page edges. Inside pages may have highlighting, writing and underlining.
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| Features:
| • | Product Details: Hardcover: 816 pages | | • | Publisher: Prentice Hall; 13 edition (March 6, 2009) | | • | Language: English, ISBN-10: 0136009980, ISBN-13: 978-0136009986 | | • | Product Dimensions: 11 x 8.8 x 1.3 inches, Shipping Weight: 4.6 pounds (View shipping rates and policies), | | • | Average Customer Review: 3.9 out of 5 stars See all reviews (135 customer reviews) |
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Product Description
Product Description
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications.
For marketing professionals who place special emphasis to creativity and imagination in marketing management.
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