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Marketing: An Introduction (9th Edition)

Marketing: An Introduction (9th Edition)

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Authors: Gary Armstrong, Philip Kotler
Publisher: Prentice Hall
Category: Book

List Price: $188.00
Buy Used: $14.99
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Seller: BooksStoreSales
Sales Rank: 28,860

Media: Paperback
Edition: 9
Pages: 656
Number Of Items: 1
Shipping Weight (lbs): 0
Dimensions (in): 10.8 x 8.5 x 1

ISBN: 0136021131
Dewey Decimal Number: 658.8
EAN: 9780136021131
ASIN: 0136021131

Publication Date: March 2, 2008
Availability: Usually ships in 1-2 business days
Condition: Instructor's Review Copy. Some markings. Some wear.

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Product Description

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.

The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing.

For marketing professionals who believe customer valueis the driving force

behind every marketing strategy.




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