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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably

The Strategy and Tactics of Pricing: A Guide to Growing More ProfitablyAuthors: Thomas Nagle, John Hogan, Joseph Zale
Publisher: Prentice Hall
Category: Book

List Price: $99.47
Buy Used: $51.37
as of 5/19/2012 16:11 EDT details
You Save: $48.10 (48%)

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New (34) Used (32) from $48.51

Seller: Warehouse Deals
Sales Rank: 19,686

Media: Hardcover
Edition: 5
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.5 x 6.6 x 0.7

ISBN: 0136106811
Dewey Decimal Number: 658.816
EAN: 9780136106814
ASIN: 0136106811

Publication Date: March 12, 2010
Availability: Usually ships in 24 hours
Condition: Used Good condition book may have signs of cover wear and/or marks on corners and page edges. Inside pages may have highlighting, writing and underlining.

Also Available In:

  • Hardcover - The Strategy and Tactics of Pricing (Second edition)
  • Kindle Edition - Strategy and Tactics of Pricing, The (5th Edition)
  • Hardcover - The Strategy And Tactics of Pricing

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Product Description
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing
shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.




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