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The Networked Nonprofit: Connecting with Social Media to Drive Change |  | Authors: Beth Kanter, Allison Fine
Creator: Randi Zuckerberg
Publisher: Jossey-Bass
Category: Book
List Price: $34.95
Buy New: $20.98
as of 9/6/2010 21:33 CDT details
You Save: $13.97 (40%)
New (24) Used (9) from $20.98
Seller: indoobestsellers
Rating:  16 reviews
Sales Rank: 8,385
Media: Paperback
Pages: 224
Number Of Items: 1
Shipping Weight (lbs): 0.7
Dimensions (in): 9.1 x 6.9 x 0.5
ISBN: 0470547979
Dewey Decimal Number: 658.044
EAN: 9780470547977
ASIN: 0470547979
Publication Date: June 28, 2010
Availability: Usually ships in 1-2 business days
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Product Description
The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."
—Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."
—Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."'
—Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."
—Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission."
—Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world."
—Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing."
—Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.
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| Customer Reviews:
Showing reviews 1-5 of 16
 A Must Read for Nonprofits Engaging in Social Media June 19, 2010
Allyson Kapin (United States)
8 out of 8 found this review helpful
I had an opportunity to read a copy of Beth and Allison's book and it's filled with great resources and tips on how to really engage constituents and measure your impact. I also appreciated the style of the writing - very straight forward and not full of marketing jargon that so many other books utilize.
I would encourage all nonprofit campaigners to read the book, particularly Executive Directors, many who are still struggling to understand and navigate the online world and building online communities.
PS: I added my above comment to the discussion section as well but since it's more of a review I thought it was appropriate to have it here too.
Amazing Reference for Non-Profits Using Social Media June 17, 2010
C. Williams (SF, CA)
5 out of 6 found this review helpful
When Beth Kanter gave me a copy of her new book, I knew I would read it in one sitting!
Since I work at Twitter on non-profit and social innovation efforts, it is no secret that I am fascinated by the way that social media can transform the efforts of non-profit organizations and philanthropic causes the world over. Kanter and Fine have always been champions in this space, and I love to listen (or read) to anything they have to say when it comes to the topic.
Whether you are a close follower of their blogs or a newcomer first dipping your toes into the space of social media for non-profit organizations, The Networked Nonprofit is an excellent resource that shares some of their best insights, case studies, and tangible lessons.
makes it real July 1, 2010
Paul Shoemaker
2 out of 2 found this review helpful
There is a LOT being said, written, blogged, etc about how to be a truly networked organztion for the future. This book makes it real, very real. I can take this and act on it, make plans from it, and reeally transform our organization
Social Media Wisdom from the Masters July 8, 2010
Manny Hernandez (Bay Area, CA)
1 out of 1 found this review helpful
If you work in the nonprofit space and are anywhere near technology, you HAVE heard of Beth Kanter and Allison Fine. Well, now they've come together to write an amazing book that you absolutely must read, titled "The Networked Nonprofit: Connecting with Social Media to Drive Change."
The book is packed with brilliant concepts from cover to cover: social capital, network weaving, social culture, the ladder of engagement, do what you do best and network the rest and microplanning, just to name a few. But The Networked Nonprofit is not about tactics (though there's lots of great examples in it). Fine and Kanter take you through the basics and the thought process you need to be in, in order to have your nonprofit successfully enter the social media space and thrive in it.
From listening to sharing, from fundraising to affecting change on- and offline, The Networked Nonprofit looks at social media for nonprofits as part of your multichannel strategy, also taking into account the stories others share about your organization, the way you communicate over email, your web site presence, your Google ads, your media outreach and most definitely your offline presence (face-to-face events).
Being a hound for books that overlap nonprofits and social media, I can tell you The Networked Nonprofit is the best out there today!
Best Book for Non-Profits on using Social Media July 12, 2010
Kare Anderson (Sausalito, CA)
1 out of 1 found this review helpful
If I was working in a non-profit the first book I would get to learn exactly how to generate more value and visibility for my organization, using social media tools it would be this book.
I bought it anyway.
Kudos to the close collaboration among the co-authors - exemplifying the productive collaboration they advocate in this book. Beth Kanter's blog has been my most trusted place to seek ideas re non-profits for my work on forging partnerships and other kinds of collaboration. As a former journalist I appreciate the clear, conversational writing and many practical examples. Kanter and colleagues are experienced, respected by a legion of their peers, inventive, practical and generous - like the kind of friends you most value. My copy of this book is heavily underlined.
For those who are also interested in our increasingly connected world and how it affects everything from friendship to habits and cause and other marketing, I recommend Connected.Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives
For those dedicated to making a difference I recommend the book about our core internal, organizational and global conflict - and what we can do about it.Power and Love: A Theory and Practice of Social Change
If you'd like more ideas about how to generate more value and visibility via partnering (which managers of most any non-profit, business and government group can do) then read Walk Your Talk
Walk Your Talk: Grow Your Business Faster Through Successful Cross-Promotional Partnerships
Showing reviews 1-5 of 16
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