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Marketing Strategy

Marketing StrategyAuthors: O. C. Ferrell, Michael Hartline
Publisher: South-Western College Pub
Category: Book

List Price: $213.95
Buy Used: $64.23
as of 5/19/2012 17:24 EDT details
You Save: $149.72 (70%)

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New (36) Used (61) from $53.00

Seller: Warehouse Deals
Sales Rank: 32,634

Media: Paperback
Edition: 5
Pages: 768
Number Of Items: 1
Shipping Weight (lbs): 3
Dimensions (in): 9.8 x 7.9 x 1.2

ISBN: 053846738X
Dewey Decimal Number: 658.802
EAN: 9780538467384
ASIN: 053846738X

Publication Date: April 1, 2010
Availability: Usually ships in 24 hours
Condition: Item may not include associated media.

Also Available In:

  • Paperback - Marketing Strategy
  • Paperback - Marketing Strategy
  • Paperback - Marketing Strategy
  • Paperback - Marketing Strategy
  • Paperback - Marketing Strategy
  • Paperback - Marketing Strategy (The Dryden Press Series in Marketing)

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Product Description
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.


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