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Diffusion of Innovations, 5th Edition |  | Authors: Everett M. Rogers, Everett Rogers
Publisher: Free Press
Category: Book
List Price: $35.00
Buy Used: $13.00
as of 5/19/2012 17:39 EDT details
You Save: $22.00 (63%)
New (54) Used (87) from $13.00
Seller: bittersweetpr
Sales Rank: 9,207
Media: Paperback
Edition: 5th
Pages: 512
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 9.4 x 6.2 x 1.4
ISBN: 0743222091
Dewey Decimal Number: 303.484
EAN: 9780743222099
ASIN: 0743222091
Publication Date: August 16, 2003
Availability: Usually ships in 1-2 business days
Condition: Great condition. Some pages were folded down while I was reading, but otherwise, new condition.
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Product Description
Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
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